Activity Verticals

A Sport Vertical is what we at WLO call an 'area of sport interest' or 'sport activity category'. Fishing is a vertical, as are Hunting, Camping and Boating. Some verticals are 'whole units' themselves with very little sub-categorization (like 'Bungee Jumping') but many others can be divided up into sub-categories that are whole industries themselves (like Fishing - Bass Fishing, or Hunting - Big Game Hunting).

"So why is this important?" you might ask. Well, we have found that delivering information about Marlin fishing to a Bass Fisherman, or Pistol Shooting to a Trap Shooter, or Downhill skiing info to a showshoe enthusiast or Power Boating info to a Sailor was kind of 'missing the boat' (if you'll pardon the pun). So in an attempt to categorize information in as relevant a way as possible, we have come up with a list of more than 40 'verticals' with which the outdoors enthusiast can self-identify. Content on the site is then target to those interests.
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Phone: 716-210-8435

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Below, we have provided lists of activities alphabetically as well as links to their groupings into major categories. Just click on a link to be taken to that interest area. Category names are linked to documents that describe the category. This is particularly handy if you are interested in finding new activities related to your primary interest. For example, perhaps you have been a worm-and-bobber fisherman for Perch for years but looking to broaden your fishing interest. Under 'FISHING' you would see info about different styles of fishing (fly fishing, bait casting, trolling, etc.), fishing for different species (Bass, Walleye, Marlin, Shark, etc.), as well as seasonal alternatives you might never have imaged (ever been ice fishing on the Great Lakes? How about netting Grunion when they run of the coast of Southern California?)



  • Adventure Course (zip line, ropes course)
  • Archery
  • ATC/ATV Riding
  • Bicycle Motocross (BMX)
  • Boating - Power
  • Boating - Sail (sailing)
  • Bungee Jumping
  • Camping
  • Canoeing
  • Cliff Diving
  • Fishing
  • Geocaching
  • Hang Gliding
  • Horseback Riding (English)
  • Horseback Riding (Western)
  • Hunting
  • Ice Climbing
  • Kayaking
  • Kite Boarding
  • Motocross
  • Mountain Biking
  • Mountain Climbing
  • Orienteering
  • Paintball
  • Para-Sailing
  • PWC (jetskiing)
  • Repelling
  • Rock Climbing
  • Rollerblading
  • Sailing (boating - sail)
  • SCUBA Diving
  • Shooting - Black Powder
  • Shooting - Pistol
  • Shooting - Rifle
  • Skiing - Alpine (downhill)
  • Skiing - Nordic (x-country)
  • Sky Diving
  • Snorkling
  • Snow Boarding
  • Snowmobiling
  • Snowshoeing
  • Spelunking (cave exploring)
  • Trekking
  • Water Skiing
  • White-water rafting




Fishing • Hunting • Shooting - Pistol • Shooting - Rifle • Shooting -Black Powder • Archery • Camping • Horseback Riding (English) • Horseback Riding (Western) • SCUBA Diving • Snorkling • Rock Climbing • Mountain Biking • Sky Diving • Snow Boarding • Skiing - Nordic (x-country) • Skiing - Alpine (downhill) • Water Skiing • Boating - Power • Boating - Sail (sailing) • PWC (jetskiing) • ATC/ATV Riding • Motocross • Bicycle Motocross (BMX) • Rollerblading • Hang Gliding • Ice Climbing • Trekking • Mountain Climbing • Spelunking (cave exploring) • Repelling • Snowmobiling • Bungee Jumping • Snowshoeing • Kayaking • Canoeing • White-water rafting • Cliff Diving • Para-Sailing • Kite Boarding • Sailing (boating - sail) • Geocaching • Orienteering • Adventure Course (zip line, ropes course) • Paintball